Boost your job search with this proven 7-step LinkedIn summary formula. Learn how to write an “About” section that ranks, resonates, and gets recruiter attention in under 6 seconds.
Your LinkedIn profile summary is the first long-form content recruiters scan—and you have about six seconds to impress them. Use the framework below to craft a magnetic, keyword-rich “About” section that boosts your job seeker branding, passes the 6-second eye-tracking test, and surfaces in LinkedIn Recruiter searches.
Eye-tracking research shows recruiters fixate on only a handful of data points before deciding whether to dig deeper. A concise, value-packed summary puts your wins, skills, and focus industry keywords front-and-center, improving search visibility and engagement rates by up to 3×.
LinkedIn summary template
Writing Formula
Cite a bold metric or mission. Profiles with strong openers hold attention 23% longer.
State role, niche, who you help. Use SEO-friendly job title + industry keywords.
Numbers increase credibility; recruiters favor clear wins.
Brief methodology + soft-skill proof. Align with employer culture trends.
One hobby or cause drives relatability, boosting InMail replies 21%.
Tell readers to connect, email, or view a portfolio; CTAs lift response rates 31%.
List specialties to improve search rank; insert after white space for scannability.
I help mid-sized companies increase revenue through strategic marketing and proven growth techniques.
Marketing Manager | 7+ years developing campaigns that drive real results for established businesses. I focus on customer acquisition, brand awareness, and sustainable growth strategies that deliver measurable outcomes.
• Increased lead generation by 85% for a regional retail company in 18 months.
• Reduced marketing costs by 25% while improving conversion rates.
• Presented at local business conferences and industry meetups.
I believe great marketing connects businesses with the right customers at the right time. When I’m not working on campaigns, you’ll find me hiking local trails or volunteering with small business mentorship programs.
Looking to discuss marketing strategies? Send me a message or email yourname@email.com.
Core Skills: Digital Marketing | Customer Research | Campaign Management | LinkedIn profile summary development | Job seeker branding strategies | How to get noticed on LinkedIn optimization.A well-rounded LinkedIn summary does more than list job titles—it positions you as a solution to an employer’s problem. By weaving together a sharp hook, quantified achievements, a glimpse of your personality, and a clear call-to-action, you meet recruiter needs for clarity and credibility while showcasing your unique brand. Revisit the section every few months to update metrics, refresh keywords, and ensure your narrative stays aligned with your current goals. Consistent, incremental improvements keep your LinkedIn profile summary both search-friendly and authentically engaging—two essentials for standing out in a competitive job market.
Want help optimizing your profile?
200-350 words or 1,200-2,000 characters hit the sweet spot—long enough for detail yet brief enough for skimming.
Aim for 8-12 core keywords plus LSI variations; pepper them naturally across hooks, bullets, and CTA to rank without stuffing.
Yes. Profiles that weave in human details see 2× more connection requests and higher reply rates.
Refresh every 3-6 months to reflect new wins, evolving goals, and trending industry keywords for ongoing visibility.
Infographics and templates boost dwell time and comprehension but keep them below the fold to avoid distracting from key text during initial recruiter scans.
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